3b11
TAG™ Attention Audit
Digital Growth Engineering

Score your paid media out of 11.

Cheap impressions feel like a win. But an impression nobody looked at is a rounding error you paid for. Tell us where you're running — we apply published eye-tracking attention benchmarks to your numbers and score what your budget actually bought.

Your numbers

Pull these from Meta, Google, or LinkedIn Ads in about two minutes. Estimates are fine.

$
If you only have one number, this is the one that isn't "impressions."
Rough size of everyone worth reaching.
Frequency2.6×
Audience reached32%
Impressions viewed46%
TAG score gauge, 0 to 11
/ 11
TAG = frequency × dwell time
Leaking attention
Attention your budget actually bought
Total attentive sec / mo
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APM — att. sec / 000 impr.
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Your CPM
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aCPM — cost / 000 att. sec
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Frequency health—
Attention quality—
Saturation risk—
Spend efficiency—
Estimated wasted spend
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Never actually looked at
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Viewed, below memory threshold
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Get the full benchmarked report.

Your live score is above. The full report adds what a dial can't hold:

  • Your TAG score vs. your industry's benchmark
  • The single highest-leverage fix, quantified in dollars
  • A format-mix plan with the attention gain modelled for each swap
No spam. One report, one follow-up, then silence unless you ask.
Report unlocked

Your full report is on its way.

Check your inbox
We just emailed the benchmarked report to your inbox — your score in context, the highest-value format swap available to you, and the single highest-leverage fix quantified in dollars. If it isn't there in a couple of minutes, check spam and mark it "not spam" so the follow-up lands.
Book a 30-minute call →
Want us to run this on your actual account data instead of platform averages? That version is free too — we tag your live campaigns, measure attention at impression level, and show you the reallocation math. Reply to the report email with "run it."