Digital Growth Engineering

Build your demand engine.

Paid media strategy, campaign architecture, and performance analytics for brands that refuse to plateau. The standard is 11.

$100M+
Ad Spend Managed
B2B + B2C
Cross-Industry
TAG™
Proprietary Framework
11/10
The Standard
How We Think

The TAG™ Framework

Total Attention Grab — our proprietary methodology for measuring what actually matters: mindshare captured per dollar spent.

01

Map the Market

Define your Total Addressable Market. Understand reach, penetration rate, and frequency before spending a dollar.

02

Measure Attention

Track dwell time, frequency, and CPM together — not in isolation. One without the others is noise.

03

Score Every Campaign

Calculate Campaign TAG and Account TAG scores to understand where attention is concentrated and where it's thin.

04

Optimize the Engine

Reallocate spend toward high-TAG opportunities. Reduce waste on saturated accounts. Scale what compounds.

Campaign TAG Score
68.4
frequency × dwell_time = TAG
Campaign A
Campaign B
Campaign C
Campaign D
Get your TAG Attention Audit →
What We Build

Six systems.
One growth engine.

Every engagement is architected to compound. We don't run ads — we engineer demand systems that scale.

01

Paid Media Strategy

Full-funnel campaign architecture across LinkedIn, Meta, Google, and programmatic. Built for pipeline, not just impressions.

LinkedInMetaGoogleProgrammatic
02

Campaign Analytics

Performance reporting powered by our proprietary TAG™ framework. Know where attention is accumulating — and where it's leaking.

TAG™ ScoringCPM AnalysisAttribution
03

Audience Engineering

TAM mapping, account-based targeting, and audience segmentation that puts every dollar in front of the right person.

ABMSegmentationTAM Mapping
04

Creative Strategy

Ad creative and messaging frameworks designed for dwell time, not just clicks. Optimized for attention quality.

Ad CreativeMessagingA/B Testing
05

Demand Generation

End-to-end demand engine buildouts. From first touch to closed-won, the system that turns strangers into pipeline.

Full FunnelLead GenPipeline
06

Growth Consulting

Strategic advisory for marketing leaders scaling spend. Budget allocation, channel mix modeling, and benchmarking.

StrategyAdvisoryBenchmarking
Our Own Tooling

We got tired of finding out
from the invoice.

Ad Fatigue Monitor is a 3b11 product. It scores every live creative against its own launch-week baseline, every night, across LinkedIn, Meta, and Google Ads. When one starts dying, the Creative Refresh Engine rebuilds it — not just the ad, but new media assets, a matching landing page, and the copy for both, generated inside your brand voice and style guide and tuned to how your buyers actually talk to each other.

Ad Fatigue Monitor · Detect

Know which ad is going, before the CPM says so.

Nightly creative-level scoring across all three platforms, ranked worst-first, on a published formula. Every campaign is graded against its own best week, so a 0.4% CTR campaign and a 4% CTR campaign are judged on the same scale.

Creative Refresh Engine · Rebuild

The fix ships with the diagnosis.

The engine takes your brand voice and style guide as constraints and generates the whole replacement unit — net-new media assets, the landing page they point to, and the copy on both — written in the tribal signals of the audience you're targeting. You review and ship. It does the production, not the judgment.

Healthy≥ 0.85Performing. Keep spending.
Watch≥ 0.70Decay has started.
Refresh≥ 0.55Rebuild the creative now.
Pause< 0.55You're burning budget.
LinkedIn · Meta · Google Ads
See Ad Fatigue Monitor →Talk to us about it
$1,000/mo · Read-only ad account access · Connect in under 5 minutes
Engagement Models

Custom pricing for every demand engine.

We scope each engagement around your goals, channel mix, and budget. No hidden fees, no surprise add-ons — just a clear proposal after we understand what you're building.

Built for your goals, not a price list.

Every brand's demand engine is different — ad spend, channels, creative velocity, and internal data all change the scope. We design a tailored engagement and deliver a clear, itemized proposal after discovery.

We typically partner with brands investing at least $100k/month in paid media and growth.
Let's Talk →
Insights

From the engine room.

Thinking on paid media, demand generation, and the metrics that actually move the needle.

Let's Build

Ready to engineer your growth?

Tell us about your brand, your goals, and your budget. We'll tell you exactly what an 11 looks like.

Start a Conversation →